"The truth isn't the truth until people believe you... and they can't believe you if they don't know what you're saying... and they can't know what you're saying if they don't listen to you... and they won't listen to you if you're not interesting... and you won't be interesting unless you say things imaginatively, originally and freshly" - William Bernbach, 20th century advertising maverick

Houston Associates takes complicated concepts and turns them into simple and effective marketing messages. e-mail richard@houston-associates.com for some examples of how we achieve this.